Monday, 28 November 2016

Identities - Case Study work

Select a media text from within your case study area – view it and answer the following questions:


Case study Q's
Key Questions: use these q’s to complete your text conclusions
Please note: NOT all of the following q’s will be applicable to every text


The MEDIA’S ROLE and influence in the construction of identities
What identity or identities are being constructed through this text?
How big is the product examined? Think in terms of audience size, media presence, potential impact on society, impact created on other media products
What is the function of the media? Entertain, inform, persuade?
How does the format of the text or type of media help shape the identity messages produced?
What kinds of messages do products within this genre usually produce? Is this product similar or dissimilar?
How do key figures (stars, directors, writers) help shape the identities provided?
What ideas and values
 

Friday, 4 November 2016

NMT - INTRODUCTION WORK


Homework:

Investigate ONE of the following and present a podcast or ppt outlining and explaining the topic and referencing the issues and debates around them.

·  The history of the Internet and World Wide Web
·  New Media and the impact of self-scheduling
·  Interactive Media and convergence
·  User Generated Content ~ any current dramatic news story will include UGC
·  Impact of New Media on Radio
·  Podcasts
·  Multimedia Videogames Technology
·  Impact of New Media on Print
·  Newspapers – charging for online content?
·  New Media and Safety (attempts at regulation and debates surrounding release of contributor’s details)
·  New Media and the Music Industry
·  Piracy (which comes into some of the above, including music, gaming and the film industry)
·  Web 2.0
 
 
20 slides or 5 minute voice recording.

Things to consider:

- the nature of the technological development (what specific techniques / innovations / hardware / software was created?)
- history of the technological development
- examples of specific companies / institutions / media brands to
c) benefit from the development
b)be disadvantaged by the development.

- anything else relevant or interesting

Friday, 14 October 2016

The deadline for the completion of the Critical Investigation & the linked production is Friday December 16th 2016.

After half-term, half of the lessons will be for the linked production, the other half for the exam.

CI writing will continue in your own time.

Once you have uploaded the annotations of your 10 secondary sources, you need to begin a close analysis of your 2-3 primary sources, use the 7 key concepts we re-visited yesterday for the close inspection of key scenes, sequences or levels (if doing games).



Here is the mark scheme for your 2000 word CI:


Mark scheme for Critical Investigation

Level Descriptor Level 4 (37-48 marks)

A fluent and analytical investigation which explores the chosen topic from a clear, autonomous and critical perspective, making use of extensive and wide-ranging research which has clearly been employed in the investigation and detailed in the bibliography, making use of a wide range of academic, media and contextual sources. The investigation demonstrates sophisticated research and engagement with the primary text(s) and a range of secondary texts. It is well presented with a very detailed bibliography/source list (AO4). The investigation demonstrates sophisticated knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece effectively within the contemporary media landscape (AO1). At the top of this level candidates demonstrate very good understanding of the chosen area of investigation, very good, independent research skills and very good application of media concepts, contexts and critical debates. The link between the investigation and the production is cogent, clear and evident.

Level 3 25-36 marks

A proficient investigation, exploring the chosen topic and demonstrating autonomous research and exploration. The work is appropriately presented with a functional bibliography/source list. Significant research has clearly been undertaken, employed in the investigation and detailed in the bibliography, making use of a range of academic, media and contextual sources. The investigation demonstrates significant research and engagement with the primary text(s) and a range of secondary texts (AO4). The investigation demonstrates knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece within the contemporary media landscape (AO1). At the top of this level candidates demonstrate good synoptic understanding of the chosen area of investigation and good research skills, as well as appropriate application of media concepts, contexts and critical debates. The link between the investigation and the production is evident.

Level 2 (13-24 marks) A satisfactory investigation, exploring the chosen topic and demonstrating some evidence of autonomous research and exploration. The research has been used to an extent in the investigation and recorded in the bibliography, making use of some academic, media and contextual sources. The investigation demonstrates research and engagement with the primary text(s) and secondary texts. The work is reasonably well presented with a basic bibliography/ source list (AO4). The investigation demonstrates some knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece within the contemporary media landscape to some extent (AO1). At the top of this level candidates demonstrate secure synoptic understanding of the chosen area of investigation and sound research skills, as well as some application of media concepts, contexts and critical debates. The link between the investigation and the production is appropriate.

Level 1 (1-12 marks) A partially successful investigation with limited evidence of autonomous research and exploration. A bibliography/source list is present in some form, although possibly not complete. Some research has been undertaken and used in the investigation to some degree. The investigation demonstrates limited engagement with the primary text(s) and, at the top of this level, some engagement with secondary text(s) (AO4). The investigation demonstrates limited knowledge and understanding of media concepts, contexts or critical debates relevant to the chosen area of investigation. The work attempts to contextualise the study and the linked production piece within the contemporary media landscape to a limited extent (AO1). At the top of this level candidates demonstrate some synoptic understanding of the chosen area of investigation, some evidence of research skills and some limited application of media concepts, contexts or critical debates, with some reference to secondary text(s). The link between the investigation and the production is reasonably clear. Level 0 (0 marks) No relevant/appropriate/suitable response.